Think Act Breathe

Think, Act, Breathe.

Think. Act. Breathe aims to help people with asthma to identify if they are at risk and if necessary, to take action and speak to their doctor. A non-traditional brief for us but an opportunity to subvert expectations in a typically cautious sector. Using HTML5 video and the microphone input we challenged users to assess their own lung capacity by blowing away layers of shadow from the video. Try it.