Do you ever wonder what your website visitors do on your pages? Where do they click? What catches their attention? How do they move their mouse cursor? So many questions that heatmaps can answer.
A heatmap tool allows you to identify the heat zones on your web pages, that is to say, the places where your visitors interact the most with your site.
Understanding what interests Internet users the most and, on the contrary, what does not work, you can improve your website’s user experience.
What is a heatmap?
A heatmap is a graphical representation that describes how visitors navigate your website. Via a color code, you identify your pages’ most visited and least popular sections.
In general, warm colors represent places frequented by your visitors.
Cool colors refer to those who do not hold their attention.
Heatmap is an important digital marketing tool to grow your business online.
There are different types of heat maps:
It’s a popular heatmap format; click maps show you the areas where users are clicking.
The information provided helps you optimize the placement of your call-to-action buttons and remove areas of friction. The goal is to improve the progression of visitors towards the act of conversion.
As their name suggests, they represent visitors’ scrolling on a web page.
Scroll maps show you the number of visitors who have scrolled to the bottom or left a page before. They help you determine the ideal length for your content. It can also help you decide where to place important elements on a page.
Displacement maps analyze your users’ mouse movement. They help spot frustrated users by showing where they hover, hesitate, or wave their cursor.
This heatmap helps you improve navigation by optimizing buttons or dynamic elements that hinder the experience. It can also help spot any broken links or design issues.
Error Click Cards
Encountering errors or problems on the site can be frustrating for your users.
Error click maps allow you to discover and fix bugs quickly. It dramatically improves the user experience and their progress towards conversion.
Dead Click Cards
Sometimes visitors mistake non-clickable elements on a website for a button, resulting in a dead click. These cards reveal non-functional elements of your page to reduce user confusion and frustration.
They can also help understand behavioral trends over time. You identify new opportunities such as buttons or sections to be placed in a specific location on the site.
Artificial intelligence-powered maps predict which sections of your website users are likely to engage. They mimic the first 3-5 seconds of visitors’ attention to identifying which items are most viewed and ignored.
However, AI-boosted heatmaps work best on high-traffic pages. The more data to analyze, the more precise the algorithm.
Why use a Heatmap tool?
Heatmaps help you visually track visitor engagement. Goals? Better understand the behavior of Internet users and check if your call-to-action is well placed on improving the conversion journey.
With a heatmap tool, you will know:
- Where visitors click to reach the final page
- If people are having trouble finding your CTAs
- If problems depend on the type of device or browser
- What are the non-clickable items that create distractions and hinder conversion
- What are the most clicked links
10 Best Heatmap Tools in 2022
Now that you know more about Heatmap tools, let’s find out which ones you can use.
1. Crazy Egg
Crazy Egg is defined as a pair of x-ray glasses that allows you to see what visitors are doing on your website in real-time.
While it allows you to analyze scrolling and clicks thanks to its heatmaps, the tool also helps you know your visitors’ origin and the places where they click the most.
For example, you can deduce the preferences of your visitors from Facebook and compare them to those from Twitter, and thus adapt your publications on social networks to optimize their performance.
Crazy Egg Pricing
For $9 per month, you will have access to the essentials. However, the higher plans (starting at $49/month) provide access to interesting features, including heatmaps on mobile.
Contentsquare (formerly Clicktale) allows you to create detailed heatmaps, whether on the computer, mobile, or tablet.
Click areas, mouse movements, page scrolling: everything is there.
Additionally, for those who prefer to learn by text and numbers rather than visually, Clicktale offers reports rich in data and statistics to understand your visitors’ behavior.
3. Lucky Orange
Lucky Orange heatmaps have the particularity of being dynamic and interactive, which means that you can follow them and get interesting data in real-time.
The tool also has extensive segmentation possibilities to understand your website’s visitors better.
Lucky Orange includes other great features. For example, it automatically takes a video screenshot of each of your visitors: a very good complement to heatmaps for analyzing the navigation on your site.
Lucky Orange Pricing
You will be able to fully use Lucky orange for $ 10/month.
4. Heatmap for WordPress
Heatmap for WordPress is a plugin for the WordPress CMS that helps you understand your best-performing content using heatmaps.
It memorizes the clicks of Internet users on your website and the interactions on tactile media and provides access to statistical analyses in real-time.
WordPress Heatmap Pricing
Heatmap WordPress tool offers a free version limited to 5 web pages and 1 visitor. You will have to turn to the premium version at $100/month to benefit from an unlimited number of heatmaps and additional features.
UXWizz (formerly known as user track) is another great tool for creating heatmaps and analyzing your website navigation.
It generates heatmaps from visitors’ clicks, mouse movements, and page scrolling.
Unlike the previous one, this plugin is 100% paid, but its price is advantageous since it is not a monthly subscription. You will therefore be able to access it definitively for $99.
Mouseflow delivers more than heat maps to you. In addition to the clicks and scrolling areas, it shows you a visitor’s journey from one page to another.
Thanks to a replay session, Mouseflow shows you, in real-time, user engagement, so you can follow its behavior and drive your future decisions.
Very intuitive, this heatmap tool offers you the possibility of filtering data according to the traffic’s location, duration, and source. You can even compare the behavior of new and returning visitors.
Beyond a free plan, Mouseflow has a paid plan starting at $24.
With Hotjar, you can create heat maps that highlight clicks, mouse movements, and tapping on the page. Heatmaps are developed on both desktop and mobile, which allows you to improve the user experience on both counts.
Hotjar makes session recordings that you can share with your team members. The objective is to help you improve the web design and the content of your pages or forms.
For personal use, Hotjar remains free. Its Plus version costs $39 per month. For businesses with specific needs, you can get a tailor-made package.
Inspectlet uses eye-tracking to produce heat maps. The basic principle of the tool is that the eye moves with the mouse cursor. Therefore, the idea is to put yourself in the visitor’s shoes, seeing through their eyes. These advanced heatmaps are also interested in page clicks and scrolls.
The tool records user sessions so that you can watch them at your leisure and with your team. Many options allow you to filter them according to the duration of the visit and the navigation route. These are very useful for improving your conversion funnel.
Finally, be aware that Inspectlet can perform A / B tests and build more efficient landing pages.
Inspectlet offers a free version. Paid plans start from $39 per month.
A comprehensive user experience analysis solution, FullStory gives you an in-depth view of internet user behavior. This heatmap tool highlights frustrations and funnels dropouts. Its intelligent journey-to-purchase analysis provides insight into why website visitors didn’t convert.
Of course, you will also have the possibility of creating click and scroll maps to discover your pages’ hot and cold spots.
FullStory offers a free plan for 1,000 sessions per month. For a larger offer, you must contact customer service.
Specializing in web analytics, Clicky also offers a heatmap tool. Its clean interface allows you to take it in hand very easily.
This solution can filter heatmaps by visitors, pages, or events. It will help you very simply follow the visitors’ journey to understand how they convert (and why some don’t make it to the end of the tunnel).
Clicky reserves its heatmap tool for users of Pro Plus plans and above. They start at $ 14.99.
While these heatmap tools can help you better understand your visitors and their behavior on your site, performing a user test is also a good solution.
Then you have to hire a freelance web designer to improve the user experience of your website.